Meet Woody’s—a delicious, non-alcoholic sparkling wine made from organic California grapes. Woody’s commissioned Ceremony to bring the brand to life from the ground up: identity, logo, website, packaging, copy, art direction, and photography.

The creative brief called for a playful and whimsical brand, yet grounded in sophistication and unmistakably Californian. The challenge? Striking a tone that blends lighthearted charm with a clean, modern sensibility.

The result is a brand that doesn’t take itself too seriously—but shows up with style. It’s fresh, chic, and full of personality.

Copy played a key role in shaping how the Woody’s brand shows up in the world. Defining a distinct voice was essential to positioning the brand as a charming, celebratory beverage with personality. We looked to Roald Dahl as our creative north star—his vivid prose, playful tone, and whimsical sensibility became the blueprint for all things
Woody’s.

You’ve arrived. Welcome to the world of Ceremony.