Les Marées

Les Marées is a bright and refreshing non-alcoholic sparkling wine from the South of France. The brand approached Ceremony to help bring its world to life through an identity, logo, website, packaging, copy, art direction, and a complete creative brand book.

The brief called for a brand that captures the effortless elegance of the French Riviera with a timeless European delicacy. The challenge? Balancing a sense of heritage with a fresh, modern point of view.

Our solution drew inspiration from the golden age of French New Wave cinema and the famous oceanographer, Jacques Cousteau. The logo and visual identity nod to that era, blending nostalgia with clarity and charm.

To ground the brand in storytelling, we built a creative framework inspired by the iconic world-building of midcentury advertising—when brands didn’t just sell products, they sold dreams. Les Marées became just that: a sun-soaked escape in a bottle.

Branding
Illustration
Art Direction
Graphic Design
Web Design
Photography