Levi’s

Levi’s and Complex tapped Ceremony to document the visionary team behind Who Decides War as they prepared for their biggest runway show to date at New York Fashion Week.

The result is an intimate, behind-the-scenes look at their creative process—raw, honest, and electric.

The brief was to promote Levi’s collaboration with New York-based fashion brand Who Decides War, while providing the designers a platform to share their creative vision and inspiration.

We crafted a promotional content strategy centered around an exclusive behind-the-scenes documentary. With full access to their NYFW preparations, we captured the designers’ journey, allowing them to share their story authentically. Presented through a refined and sophisticated lens, the documentary showcases the collaboration in a way that highlights both the artistry and the partnership.

Campaign
Video
Creative Direction