Logo and label design for Pop’s, one of the tastiest red blends around. The name draws from a family-run vineyard where winemaking has been passed down through generations. Our client spoke fondly of learning the craft from his father, who learned it from his father before him.

We set out to create a design that felt like a warm hug. Something that honored heritage without relying on the expected vintage tropes. Instead of looking backward, we aimed for a balance of warmth and modernity. A design that feels fresh, approachable, and human.

The logo and front label are hand-illustrated, giving the bottle a personal, tactile feel. For the back label, we explored countless iterations with one clear goal: to challenge the stale conventions of wine packaging. Often treated as an afterthought, the back label became an opportunity to extend the story and personality of the bottle, with the same level of care as the front.

Through illustration and design, we created a logo and label system that feels inviting, familiar, and full of heart.

Levi’s